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1. Perlindungan pengguna ke arah memperkasakan pengguna di Malaysia / Afida Mastura Muhammad Arif, Elistina Abu Bakar, Syuhaily Osman.

by Afida Mastura Muhammad Arif | Elistina Abu Bakar | Syuhaily Osman.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Serdang, Selangor : Persatuan Ekonomi Pengguna dan Keluarga Malaysia, Universiti Putra Malaysia, 2014Availability: Items available for loan: Main Library [Call number: TX337.M4.A35 2014] (2).

2. Consumer-centric category management : how to increase profits by managing categories based on consumer needs / AC Nielsen, with John Karolefski and Al Heller.

by A.C. Nielsen Company | Karolefski, John | Heller, Al.

Material type: book Book; Format: print ; Nature of contents: biography; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2006Availability: Items available for loan: Main Library [Call number: HF5429.K296 2006] (1).

3. Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

by Williams, Jerome D, 1947- | Lee, Wei-Na, 1957- | Haugtvedt, Curtis P, 1958-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2004Availability: Items available for loan: Main Library [Call number: HF5822.D59 2004] (1).

4. Doing research projects in marketing, management and consumer research / Chris Hackley.

by Hackley, Chris.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2003Availability: Items available for loan: Main Library [Call number: HD30.4.H28 2003] (1).

5. Marketing your retail store in the internet age / Bob and Susan Negen.

by Negen, Bob, 1956- | Negen, Susan, 1964-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : J. Wiley & Sons, c2007Online access: Table of contents only Availability: Items available for loan: Main Library [Call number: HF5429.N413 2007] (1).

6. Cases in consumer behavior / Martha McEnally

by McEnally, Martha.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper saddle river : Pearson Education : 2002Availability: Items available for loan: Main Library [Call number: HF5415.32.M33 2002] (1).

7. Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow / Alfred L. Schreiber, with Barry Lenson.

by Schreiber, Alfred L | Lenson, Barry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, 2001Availability: Items available for loan: Main Library [Call number: HF5415.127.S37] (1).

8. Statistical methods in food and consumer research / Maximo C. Gacula, Jr. ... [et al.].

by Gacula, Maximo C.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Boston : Elsevier/Academic Press, c2009Availability: Items available for loan: Main Library [Call number: TX367.S738 2009] (1).

9. Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton.

by Pires, Guilherme D | Stanton, P. John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Thomson Learning, 2005Availability: Items available for reference: [Call number: HF5415.127.P57 2005] (1).

10. The real Pepsi challenge : the inspirational story of breaking the color barrier in American business / Stephanie Capparell.

by Capparell, Stephanie.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, c2007Online access: Table of contents only | Publisher description | Sample text Availability: Items available for loan: Main Library [Call number: HD9349.S634.P462 2007] (1).

11. Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij.

by Mooij, Marieke K. de, 1943-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, California : Sage Publications, c2004Availability: Items available for loan: Main Library [Call number: HF5415.32.M66 2004] (1).

12. Call of the mall / Paco Underhill.

by Underhill, Paco.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Simon & Schuster, 2005Online access: Contributor biographical information | Table of contents only | Sample text | Publisher description Availability: Items available for loan: Main Library [Call number: HF5430.3.U53 2005] (1).

13. Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal

by Sheth, Jagdish N [author] | Mittal, Banwari.

Edition: second editionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson/South-Western, 2004Copyright date: ©2004 Availability: Items available for loan: Main Library [Call number: HF5415.32.S54 2004] (2).

14. Global consumer behavior / edited by Chantal Ammi.

by Ammi, Chantal.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Newport Beach, CA : ISTE USA, 2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Main Library [Call number: HF5415.32.G548 2007] (1).

15. Choice and justice : forty years of the Malaysian consumer movement/ Matthew Hilton.

by Hilton, Matthew.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Pulau Pinang: Penerbit Universiti Sains Malaysia , 2009Availability: Items available for loan: Main Library [Call number: HC79.C63.H55 2009] (1).

16. Membudayakan penggunaan lestari / Laily Paim...[et al].

by Laily Paim.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Serdang, Selangor : Persatuan Ekonomi Pengguna dan Keluarga Malaysia, 2013Availability: Items available for loan: Main Library [Call number: HB72.M46 2013] (1).

17. al-suluk al-istihlaki fi al-Islam / السلوك الاستهلاكي في الاسلام / عبد الله بن محمد معصر.

Masr, 'Abd Allah bin Muhamad. by معصر، عبد الله بن محمد.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bayrut : Dar Ibn Hazm, 2010. Publisher: بيروت : دار ابن حزم، 2010Availability: Items available for loan: Main Library [Call number: HF5415.332.M87.M37 2010] (1).

18. Islamic branding and marketing : creating a global Islamic business / Paul Temporal.

by Temporal, Paul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore : John Wiley & Sons (Asia), 2011Availability: Items available for loan: Main Library [Call number: HF5415.12.I74.T46 2011] (3).

19. Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks : Sage Publications, c2011Availability: Items available for loan: Main Library [Call number: HF5415.32.M66 2011] (1).

20. Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets.

by Belk, Russell W | Fischer, Eileen, 1959- | Kozinets, Robert V, 1964-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : SAGE, 2013Other title: Qualitative consumer and marketing research..Availability: Items available for loan: Main Library [Call number: HF5415.2.B453 2013] (1).