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1. Predicting social media performance metrics and evaluation of the impact on brand building : a data mining approach [article] /Sergio Moro, Paulo Rita, and Bernardo Vala

by Moro, Sergio | Rita, Paulo | Vala, Bernardo.

Source: Journal of business researchMaterial type: book Book; Format: print ; Literary form: Not fiction Availability: No items available

2. Parasocial relationship effects on customer equity in the social media context [article] /Chun Lin Yuan, Juran Kim, Sang Jin Kim

by Yuan, Chun Lin | Kim, Juran | Kim, Sang Jin.

Source: Journal of business researchMaterial type: book Book; Format: print ; Literary form: Not fiction Availability: No items available

3. Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands [article] /Heeju Chae, Eunju Ko

by Chae, Heeju | Ko, Eunju.

Source: Journal of business researchMaterial type: book Book; Format: print ; Literary form: Not fiction Availability: No items available