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1.
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Perlindungan pengguna ke arah memperkasakan pengguna di Malaysia / Afida Mastura Muhammad Arif, Elistina Abu Bakar, Syuhaily Osman.
by Afida Mastura Muhammad Arif | Elistina Abu Bakar | Syuhaily Osman. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Serdang, Selangor : Persatuan Ekonomi Pengguna dan Keluarga Malaysia, Universiti Putra Malaysia, 2014Availability: Items available for loan: Main Library [Call number: TX337.M4.A35 2014] (2).
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2.
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Consumer-centric category management : how to increase profits by managing categories based on consumer needs / AC Nielsen, with John Karolefski and Al Heller.
by A.C. Nielsen Company | Karolefski, John | Heller, Al. Material type: Book; Format:
print
; Nature of contents:  ; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2006Availability: Items available for loan: Main Library [Call number: HF5429.K296 2006] (1).
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3.
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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
by Williams, Jerome D, 1947- | Lee, Wei-Na, 1957- | Haugtvedt, Curtis P, 1958-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2004Availability: Items available for loan: Main Library [Call number: HF5822.D59 2004] (1).
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4.
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Doing research projects in marketing, management and consumer research / Chris Hackley.
by Hackley, Chris. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2003Availability: Items available for loan: Main Library [Call number: HD30.4.H28 2003] (1).
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5.
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Marketing your retail store in the internet age / Bob and Susan Negen.
by Negen, Bob, 1956- | Negen, Susan, 1964-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : J. Wiley & Sons, c2007Online access: Table of contents only Availability: Items available for loan: Main Library [Call number: HF5429.N413 2007] (1).
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6.
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Cases in consumer behavior / Martha McEnally
by McEnally, Martha. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper saddle river : Pearson Education : 2002Availability: Items available for loan: Main Library [Call number: HF5415.32.M33 2002] (1).
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7.
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Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow / Alfred L. Schreiber, with Barry Lenson.
by Schreiber, Alfred L | Lenson, Barry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business Books, 2001Availability: Items available for loan: Main Library [Call number: HF5415.127.S37] (1).
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8.
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Statistical methods in food and consumer research / Maximo C. Gacula, Jr. ... [et al.].
by Gacula, Maximo C. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Amsterdam ; Boston : Elsevier/Academic Press, c2009Availability: Items available for loan: Main Library [Call number: TX367.S738 2009] (1).
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9.
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Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton.
by Pires, Guilherme D | Stanton, P. John. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Thomson Learning, 2005Availability: Items available for reference: [Call number: HF5415.127.P57 2005] (1).
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10.
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The real Pepsi challenge : the inspirational story of breaking the color barrier in American business / Stephanie Capparell.
by Capparell, Stephanie. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Free Press, c2007Online access: Table of contents only | Publisher description | Sample text Availability: Items available for loan: Main Library [Call number: HD9349.S634.P462 2007] (1).
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11.
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Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij.
by Mooij, Marieke K. de, 1943-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, California : Sage Publications, c2004Availability: Items available for loan: Main Library [Call number: HF5415.32.M66 2004] (1).
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12.
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Call of the mall / Paco Underhill.
by Underhill, Paco. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Simon & Schuster, 2005Online access: Contributor biographical information | Table of contents only | Sample text | Publisher description Availability: Items available for loan: Main Library [Call number: HF5430.3.U53 2005] (1).
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13.
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Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal
by Sheth, Jagdish N [author] | Mittal, Banwari. Edition: second editionMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : Thomson/South-Western, 2004Copyright date: ©2004 Availability: Items available for loan: Main Library [Call number: HF5415.32.S54 2004] (2).
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14.
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Global consumer behavior / edited by Chantal Ammi.
by Ammi, Chantal. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Newport Beach, CA : ISTE USA, 2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Main Library [Call number: HF5415.32.G548 2007] (1).
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15.
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Choice and justice : forty years of the Malaysian consumer movement/ Matthew Hilton.
by Hilton, Matthew. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Pulau Pinang: Penerbit Universiti Sains Malaysia , 2009Availability: Items available for loan: Main Library [Call number: HC79.C63.H55 2009] (1).
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16.
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Membudayakan penggunaan lestari / Laily Paim...[et al].
by Laily Paim. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Serdang, Selangor : Persatuan Ekonomi Pengguna dan Keluarga Malaysia, 2013Availability: Items available for loan: Main Library [Call number: HB72.M46 2013] (1).
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17.
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al-suluk al-istihlaki fi al-Islam / السلوك الاستهلاكي في الاسلام / عبد الله بن محمد معصر. Masr, 'Abd Allah bin Muhamad.
by معصر، عبد الله بن محمد. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Bayrut : Dar Ibn Hazm, 2010. Publisher: بيروت : دار ابن حزم، 2010Availability: Items available for loan: Main Library [Call number: HF5415.332.M87.M37 2010] (1).
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18.
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Islamic branding and marketing : creating a global Islamic business / Paul Temporal.
by Temporal, Paul. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : John Wiley & Sons (Asia), 2011Availability: Items available for loan: Main Library [Call number: HF5415.12.I74.T46 2011] (3).
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19.
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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
by Mooij, Marieke K. de, 1943-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks : Sage Publications, c2011Availability: Items available for loan: Main Library [Call number: HF5415.32.M66 2011] (1).
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20.
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Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets.
by Belk, Russell W | Fischer, Eileen, 1959- | Kozinets, Robert V, 1964-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : SAGE, 2013Other title: Qualitative consumer and marketing research..Availability: Items available for loan: Main Library [Call number: HF5415.2.B453 2013] (1).
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