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1.
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 11th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill Irwin, �2013Availability: Items available for loan: Main Library [Call number: HF5415.13.P387 2013] (1).
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2.
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Strategic management : concepts and applications / Samuel C. Certo, J. Paul Peter.
by Certo, Samuel C | Peter, J. Paul. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Random House, Business Division, �1988Availability: Items available for loan: Main Library [Call number: HD30.28.C43 1988] (1).
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3.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, 2008Other title: Consumer behavior & marketing strategy..Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Main Library [Call number: HF5415.3.P468 2008] (1).
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4.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Main Library [Call number: HF5415.3.P468 2005] (1).
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5.
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul [author] | Donnelly, James H [author]. Edition: Ninth edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill Irwin, 2003Availability: Items available for loan: Main Library [Call number: HF5415.13.P388 2003] (1).
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6.
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul [author] | Donnelly, James H [author]. Edition: 11th editionMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, 2008Other title: Marketing management..Availability: Items available for loan: Main Library [Call number: HF5415.13.P388 2008] (1).
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7.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul [author] | Olson, Jerry C. (Jerry Corrie), 1944- [author]. Edition: Sixth edition.Material type: Book; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: Boston : McGraw-Hill, 2002Availability: Items available for loan: Main Library [Call number: HF5415.3.P468 2001 ] (2).
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8.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul [author] | Olson, Jerry C. (Jerry Corrie), 1944- [author]. Edition: International ed., 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston ; London : McGraw-Hill, c2008Availability: Items available for loan: Main Library [Call number: HF5415.32.P48 2008] (2).
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9.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul [author] | Olson, Jerry C. (Jerry Corrie), 1944- [author]. Edition: International edition.Seventh edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Main Library [Call number: HF5415.3 .P48 2005] (1).
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