Strategic management : concepts and applications /
Samuel C. Certo, J. Paul Peter.
- 1st ed.
- New York : Random House, Business Division, �1988.
- xxi, 1203, xv p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.1
0394359208 (hbk.)
Business planning--United States. Business planning--Case studies.1--United States