David, Fred R.

Strategic management : cases / Fred R. David - 11th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007. - xxxi, 384 p. : ill. ; 26 cm.

Previous ed: Pearson Education, 2005.

Includes bibliographical references and index.

0131869558 0131871307

2006-001624


Strategic planning -- Case studies