David, Fred R.

Strategic management concepts and cases : a competitive advantage approach / Fred R. David. - 14th ed., global ed. - Essex, England : Pearson, 2013. - 267 p. : ill. ; 28 cm.

Includes bibliographical references and index.



9780273767480 (pbk. : global ed.) 0273767488 (pbk. : global ed.)


Strategic planning.
Strategic planning--Case studies.

HD30.28 .D385 2013