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Strategic management : concepts & cases/ Fred R David

By: David, Fred R [author].
Material type: materialTypeLabelBookPublisher: Upper Saddle River (N.J.) : Prentice Hall, cop. 2003Edition: Ninth edition.Description: xxxii, 461 pages : illustration (some color), maps ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780131123724.Subject(s): Strategic planning -- Case studies | Strategic management
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HD30.28 .D38 2003 (Browse shelf) Available Donation 1000111382
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For undergraduate courses in Strategic Management, Strategy, and Business Policy. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation

Includes bibliographical references and index

Dr. Syahirah binti Abdul Syukor; Donation; 1; 20190411; RM 150.00

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