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Strategic management in the media : theory to practice / Lucy Kung.

By: Kung, Lucy [author.].
Material type: materialTypeLabelBookPublisher: Los Angeles : SAGE Publications Ltd., 2017Edition: Second edition.Description: xvii, 237 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781473929500; 9781473929494.Subject(s): Mass media -- Management | Strategic planning
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P96.M34 .K86 2017 (Browse shelf) Available 1000110393

Includes bibliographical references and index.

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