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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. Paul.
Contributor(s): Donnelly, James H.
Material type: materialTypeLabelBookPublisher: New York, NY : McGraw-Hill Irwin, �2013Edition: 11th ed.Description: xvii, 796 p. : ill. (some col.) ; 27 cm.ISBN: 9780077861056 (hbk.).Subject(s): Marketing -- Management | Marketing -- Management -- Case studies.1
List(s) this item appears in: Library Management
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HF5415.13.P387 2013 (Browse shelf) Available 1000082999

Includes bibliographical references and index.0

BA of Marketing (Financial Services) Undergraduates TXTB MCC4013 FEM-USIM.

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