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Blue ocean strategy : insights and experiences of Universiti Sains Malaysia / editor, Ramli Mohamed

Contributor(s): Ramli Mohamed | Penerbit Universiti Sains Malaysia.
Material type: materialTypeLabelBookSeries: Special publication series / Penerbit USM.Publisher: [Glugor] : Penerbit Universiti Sains Malaysia : [Distributors, Universiti Sains Malaysia Cooperative Bookshop : MPH Distributors], c2012Description: xxx, 169 p. : ill. ; 24 cm.ISBN: 9789838615594 (pbk.).Subject(s): Universiti Sains Malaysia | Education, Higher -- Malaysia -- Marketing | Education and state -- Penang
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Item type Current location Call number Status Date due Barcode
Book Main Library
Open Shelf Collection
LG396.5.B65 2012 (Browse shelf) Available 1000083858

"Authors, Asha Suresh Chand ... [et al.]"--P. [viii].

Includes index.

Perpustakaan Hamzah Sendut, Universiti Sains Malaysia (USM) ; 1 Sumbangan; 20150710.

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