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AN EMPIRICAL EVALUATION OF HALALPORTAL [article] /Nurulhuda Noordin, Nor Laila Md Noor, Zainal Samicho

By: Nurulhuda Noordin.
Contributor(s): Nor Laila Md Noor | Zainal Samicho.
Material type: materialTypeLabelArticleSubject(s): Halal portal -- Empirical In: Jurnal Halal Jurnal Halal 2008M/1429H, p. 113-126Abstract: The growth of Internet has encouraged Muslim users to disseminate and use Halal information. This lead to the mushrooming of Halal portal to enable Muslims all over the world to search for Halal information easily and quickly. However, the usability and functionality of Halal portal has become an issue as users today are demanding sophisticated search to support their information retrieval. In Malaysia, the Department of Islamic Development Malaysia (JAKIM) is leading the initiative of setting-up the Halal portal. ?his portal provides Online Certification Application facility Online Halal Complaints channel and Halal Status Query through Web directory. This paper discusses the ongoing research work of Halal food information retrieval. In this work, two Halal portals were evaluated in order to determine the usability and functionality of the search facility through the information retrieval and display The portals selected for the evaluation are JAKIM Halal portal and Islamic Food and Nutrition Council of America ( IFANCA )portal. The usability and functionality evaluation criteria were adapted from Berlot et al. (2006) and Nielsen (1994). The results of this study show that information retrieval through JAKIM Halal portal is less flexible compared to IFANCA portal. In addition, the information of Halal product displayed through JAKIM Halal portal is complicated. The empirical evidence gives the impression that there is a degree of difficulty in using the search facility of JAKIM Halal portal.
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The growth of Internet has encouraged Muslim users to disseminate and use Halal information. This lead to the mushrooming of Halal portal to enable Muslims all over the world to search for Halal information easily and quickly. However, the usability and functionality of Halal portal has become an issue as users today are demanding sophisticated search to support their information retrieval. In Malaysia, the Department of Islamic Development Malaysia (JAKIM) is leading the initiative of setting-up the Halal portal. ?his portal provides Online Certification Application facility Online Halal Complaints channel and Halal Status Query through Web directory. This paper discusses the ongoing research work of Halal food information retrieval. In this work, two Halal portals were evaluated in order to determine the usability and functionality of the search facility through the information retrieval and display The portals selected for the evaluation are JAKIM Halal portal and Islamic Food and Nutrition Council of America ( IFANCA )portal. The usability and functionality evaluation criteria were adapted from Berlot et al. (2006) and Nielsen (1994). The results of this study show that information retrieval through JAKIM Halal portal is less flexible compared to IFANCA portal. In addition, the information of Halal product displayed through JAKIM Halal portal is complicated. The empirical evidence gives the impression that there is a degree of difficulty in using the search facility of JAKIM Halal portal.

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