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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.

By: Bearden, William O.
Contributor(s): Netemeyer, Richard G.
Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : Sage Publications, c1999Edition: 2nd ed.Description: xiv, 537 p. : 29 cm.ISBN: 076191000X (cloth : acid-free paper); 9780761910008.Subject(s): Marketing research | Consumer behavior -- ResearchOnline resources: Table of contents only | Publisher description
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Item type Current location Call number Status Notes Date due Barcode
Book Handbook Main Library
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HF5415.3.B323 1999 (Browse shelf) In Cataloging Donation

"Published in cooperation with the Association for Consumer Research."

Includes bibliographical references and indexes.

Prof. Madya Dr.Aziz @ Fikry B. Mohammad (pesara kerajaan); 1 Sumbangan; 20141010.

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