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Cross-cultural marketing / edited by Robert Rugimbana and Sonny Nwankwo.

Contributor(s): Rugimbana, Robert | Nwankwo, Sonny.
Material type: materialTypeLabelBookPublisher: London : Thomson c2003Description: xiv, 370 p. : ill. ; 25 cm.ISBN: 1861528019.Subject(s): Marketing -- Cross cultural studies | Export marketing -- Cross-cultural studies
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Includes bibliographical references and index.

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