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Strategic integrated marketing communications / Larry Percy.

By: Percy, Larry.
Material type: materialTypeLabelBookPublisher: Abingdon, Oxon : Routledge, 2014Edition: 2nd ed.Description: xiv, 320 p. : ill. : 25 cm.ISBN: 9780415822084 (pbk.).Subject(s): Communication in marketing | Strategic planning
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HF5415.123.P475 2014 (Browse shelf) Available 1000080544

Includes bibliographical references and index

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