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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

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BookPublisher: Thousand Oaks : Sage Publications, c2011Edition: 2nd ed.Description: xv, 401 p. : ill. ; 24 cm.ISBN: 9781412979900 (pbk.) :.Subject(s): Consumer behavior -- Cross-cultural studies | Consumers -- Psychology | Marketing

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Item type	Current location	Call number	Status	Notes	Date due	Barcode
Book	Main Library Open Shelf Collection	HF5415.32.M66 2011 (Browse shelf)	Available	Khas pamer di rak buku baharu sehingga 31 Oktober 2014		1000071933

Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.

Includes bibliographical references and index.

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