Normal view MARC view ISBD view

Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

By: Mooij, Marieke K. de, 1943-.
Material type: materialTypeLabelBookPublisher: Thousand Oaks : Sage Publications, c2011Edition: 2nd ed.Description: xv, 401 p. : ill. ; 24 cm.ISBN: 9781412979900 (pbk.) :.Subject(s): Consumer behavior -- Cross-cultural studies | Consumers -- Psychology | Marketing
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Status Notes Date due Barcode
Book Main Library
Open Shelf Collection
HF5415.32.M66 2011 (Browse shelf) Available Khas pamer di rak buku baharu sehingga 31 Oktober 2014 1000071933

Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.

Includes bibliographical references and index.

There are no comments for this item.

Log in to your account to post a comment.