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Islamic branding and marketing : creating a global Islamic business / Paul Temporal.

By: Temporal, Paul.
Material type: materialTypeLabelBookPublisher: Singapore : John Wiley & Sons (Asia), 2011Description: xvii, 324 p. : ill. ; 23 cm.ISBN: 9780470825396 (cloth).Subject(s): Marketing -- Islamic countries | Consumers -- Islamic countries -- Psychology
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Includes bibliographical references and index.

MSc Muamalat Administration Postgraduates TXTB MFB8013 FEM-USIM

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