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E-marketing strategy / Ian Chaston.

By: Chaston, Ian.
Material type: materialTypeLabelBookPublisher: Maidenhead, Berkshire [England] : McGraw-Hill, c2001Description: xiii, 314 p. : ill. ; 25 cm.ISBN: 007709753X.Subject(s): Electronic commerce | Electronic commerce -- Management | Strategic planning
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HF5415.1265.C32 (Browse shelf) Available 1000002590

Includes bibliographic references (p. 291-301) and index.

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