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Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal

By: Sheth, Jagdish N [author].
Contributor(s): Mittal, Banwari.
Material type: materialTypeLabelBookPublisher: Mason, Ohio : Thomson/South-Western, 2004Copyright date: ©2004 Edition: second edition.Description: xix, 487, 11, 14 pages : illustrations ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0030343364.Subject(s): Consumer behavior | Consumers' preferences | Consumer satisfaction | Marketing
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Item type Current location Call number Copy number Status Notes Date due Barcode
Book Main Library
Open Shelf Collection
HF5415.32.S54 2004 (Browse shelf) Available 1000002381
Book Waqaf Main Library
Open Shelf Collection
HF5415.32 .S54 2004 (Browse shelf) 2 Available Waqf 1000100051

Includes bibliographical references and indexes.

Dr Nazariyah Yahaya (Pensyarah FST, USIM); waqf; 1; 20180918; 0000101536

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