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Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij.

By: Mooij, Marieke K. de, 1943-.
Material type: materialTypeLabelBookPublisher: Thousand Oaks, California : Sage Publications, c2004Description: xiv, 345 p. : ill. ; 26 cm.ISBN: 0761926682 (Cloth).Subject(s): Consumer behavior -- Cross-cultural studies | Consumers -- Psychology | Marketing
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HF5415.32.M66 2004 (Browse shelf) Available 1000002383

Includes bibliographical references and index.

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