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Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton.

By: Pires, Guilherme D.
Contributor(s): Stanton, P. John.
Material type: materialTypeLabelBookPublisher: London : Thomson Learning, 2005Description: xi, 274 p. : ill. ; 24 cm.ISBN: 9781861529961 (pbk.); 1861529961 (pbk.).Subject(s): Target marketing | Minority consumers | Market segmentation
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Item type Current location Call number Status Date due Barcode
Book Main Library
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HF5415.127.P57 2005 (Browse shelf) To be Released 1000039473

Includes bibliographical references and index.

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