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Strategic planning for public relations / Ronald D. Smith.

By: Smith, Ronald D, 1948-.
Material type: materialTypeLabelBookPublisher: Mahwah, N.J. : Lawrence Erlbaum Associates, c2005Edition: 2nd ed.Description: xvii, 382 p. : ill. ; 24 cm.ISBN: 0805852395 (pbk. : alk. paper); 9780805852394 (pbk. : alk. paper).Subject(s): Public relations | Strategic planningOnline resources: Table of contents only | Publisher description
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HM1221.S77 2005 (Browse shelf) Available 1000038516

Includes bibliographical references (p. 352-360) and index.

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