Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow / Alfred L. Schreiber, with Barry Lenson.
By: Schreiber, Alfred L.
Contributor(s): Lenson, Barry.
Material type:
BookPublisher: Lincolnwood, Ill. : NTC Business Books, 2001Description: xii, 300 p. : ill., maps ; 24 cm.ISBN: 0844226017.Subject(s): Market segmentation -- United States | Minority consumers -- United States
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | Main Library Open Shelf Collection | HF5415.127.S37 (Browse shelf) | Available | 1000002581 |
Includes bibliographical references and index.
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