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Citizen marketers : when people are the message / Ben McConnell and Jackie Huba

By: McConnell, Ben.
Contributor(s): Huba, Jackie.
Material type: materialTypeLabelBookPublisher: Chicago, IL : Kaplan Pub., 2007Description: xiv, 223 p. ; 24 cm.ISBN: 9781419596063; 1419596063.Subject(s): Customer relations | Social media | Social media -- Economic aspects | Internet -- Social aspects | Interactive marketingOnline resources: Table of contents only | Contributor biographical information | Publisher description
Contents:
Introduction -- Filters, fanatics, facilitators, and firecrackers -- The 1 percenters -- The democratization of everything -- Everyone is a publisher; everyone is a broadcaster -- Hobbies and altruism -- The power of one -- How to democratize your business -- Conclusion -- Acknowledgments -- Endnotes -- Bibliography -- Index.
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HF5415.5.M1833 2007 (Browse shelf) Available 1000037362

Includes bibliographical references (p. 213-215) and index.

Introduction -- Filters, fanatics, facilitators, and firecrackers -- The 1 percenters -- The democratization of everything -- Everyone is a publisher; everyone is a broadcaster -- Hobbies and altruism -- The power of one -- How to democratize your business -- Conclusion -- Acknowledgments -- Endnotes -- Bibliography -- Index.

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