Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
Contributor(s): Williams, Jerome D | Lee, Wei-Na | Haugtvedt, Curtis P.
Material type:
BookSeries: Advertising and consumer psychology. Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2004Description: xxi, 447 p. : ill. ; 24 cm.ISBN: 0805847944 (casebound).Subject(s): Advertising -- Psychological aspects | Communication in marketing | Consumers -- Attitudes
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | Main Library Open Shelf Collection | HF5822.D59 2004 (Browse shelf) | Available | 1000022765 |
Includes bibliographical references and indexes.
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