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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

Contributor(s): Williams, Jerome D, 1947- | Lee, Wei-Na, 1957- | Haugtvedt, Curtis P, 1958-.
Material type: materialTypeLabelBookSeries: Advertising and consumer psychology. Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2004Description: xxi, 447 p. : ill. ; 24 cm.ISBN: 0805847944 (casebound).Subject(s): Advertising -- Psychological aspects | Communication in marketing | Consumers -- Attitudes
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HF5822.D59 2004 (Browse shelf) Available 1000022765

Includes bibliographical references and indexes.

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