Consumer-centric category management : how to increase profits by managing categories based on consumer needs / AC Nielsen, with John Karolefski and Al Heller.
By: A.C. Nielsen Company.
Contributor(s): Karolefski, John | Heller, Al.
Material type:
BookPublisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2006Description: xi, 356 p. : ill. ; 24 cm.ISBN: 0471703591 (cloth).Subject(s): Retail trade -- Management | Consumers' preferences
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | Main Library Open Shelf Collection | HF5429.K296 2006 (Browse shelf) | Available | 1000021934 |
Includes index.
There are no comments for this item.