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Consumer-centric category management : how to increase profits by managing categories based on consumer needs / AC Nielsen, with John Karolefski and Al Heller.

By: A.C. Nielsen Company.
Contributor(s): Karolefski, John | Heller, Al.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2006Description: xi, 356 p. : ill. ; 24 cm.ISBN: 0471703591 (cloth).Subject(s): Retail trade -- Management | Consumers' preferences
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Item type Current location Call number Status Date due Barcode
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Open Shelf Collection
HF5429.K296 2006 (Browse shelf) Available 1000021934

Includes index.

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