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Services marketing / Govind Apte.

By: Apte, Govind.
Material type: materialTypeLabelBookPublisher: New Delhi ; New York : Oxford University Press, 2004Description: xi, 440 p. : ill. ; 25 cm.ISBN: 0195667581; 9780195667585.Subject(s): Service industries -- India -- MarketingSummary: With reference to India.
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Item type Current location Call number Status Date due Barcode
Book Main Library
Open Shelf Collection
HD9987.I42.A67 2004 (Browse shelf) Available 1000029827

Includes index.

With reference to India.

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