Certo, Samuel C.
Strategic management : concepts and applications / Samuel C. Certo, J. Paul Peter. - 1st ed. - New York : Random House, Business Division, �1988. - xxi, 1203, xv p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.1
0394359208 (hbk.)
Business planning--United States.
Business planning--Case studies.1--United States
HD30.28 .C43 1988
Strategic management : concepts and applications / Samuel C. Certo, J. Paul Peter. - 1st ed. - New York : Random House, Business Division, �1988. - xxi, 1203, xv p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.1
0394359208 (hbk.)
Business planning--United States.
Business planning--Case studies.1--United States
HD30.28 .C43 1988