Johnson, Gerry.
Exploring corporate strategy : text & cases / Gerry Johnson, Kevan Scholes, Richard Whittington. - 8th ed. - Harlow : FT Prentice Hall, 2008. - xxxvi, 878 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9780273711926 (pbk.)
Business planning.
Strategic planning.
HD30.28 .J646 2008
Exploring corporate strategy : text & cases / Gerry Johnson, Kevan Scholes, Richard Whittington. - 8th ed. - Harlow : FT Prentice Hall, 2008. - xxxvi, 878 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9780273711926 (pbk.)
Business planning.
Strategic planning.
HD30.28 .J646 2008