Hill, Charles W. L.

Strategic management : an integrated approach / Charles W.L. Hill, Gareth R. Jones. - 6th ed. - Boston : Houghton Mifflin Company, 2004 - xxx, 495, C647 p. : ill. some col. ; 26 cm. + 1 CD-ROM.

Previous ed.: 2001.

Includes bibliographical references and index.

0618497714


Management--Case studies.--United States
Strategic planning--Case studies.--United States
Business planning--Case studies.--United States